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The Merchology Blog

Swag for the Young Work Force

Generation Z is now entering the workforce in sizable numbers, shifting the national conversation from a longtime focus on Generation Y (also known as the Millennials). Gen Z generally refers to people born between the early 1990s and the mid-2000s, putting the oldest folks in this group in their early 20s. For a size comparison, it is estimated that 1 in 4 Americans fall in Gen Z, making them the third largest age group, behind Millennials and Gen X. According to Forbes, this Gen Z group is considered “technologically savvy, serious-minded, are often entrepreneurial and creative." Econsultancy reports that 96% of Gen Z owns a smartphone. Now that this cohort is joining the workforce, we must evaluate corporate gifts and incentives and learn what motivates and interests them. When done correctly with this group, you can use swag as a recruiting tool, a way to build your brand internally, and a technique to establish company loyalty.

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Announcing… MerchPerks Free Gift Promotion, through Year-End!

October 04, 2017

Announcements

It’s officially fall, football season, and the fourth quarter! In retail and ecommerce, the fourth quarter is the most exciting time of year because it’s when all of the shopping happens. In the spirit of our busy season, the Merchology team wanted to come up with an extra special way to thank you for your business and give YOU, our valued customer, a personalized thank you for your business. You are always going the extra mile for your company, whether it’s buying swag or doing one of the other 1000 things on your To Do list, so we want to give a special gift just to YOU!

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SWAG: A Definition

What is the definition of SWAG?

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Announcing: Merchology’s New Partnership with 1% For The Planet

September 25, 2017

Announcements

Merchology is proud to announce that we are now officially members of 1% For The Planet! As a part of our membership, we will be donating 1% of revenue we earn on the Patagonia brand to grassroots, non-profit organizations focusing on environmental causes. What is 1% For The Planet? It is an alliance of businesses committed to leveraging their resources to create a healthier planet. Overall since inception, 1% FTP has given back more than $175M to the environment. Wow! Merchology and our fellow 1% FTP members firmly believe that the care and improvement of our environment is a responsibility that falls to government, individuals, and businesses alike.

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Introducing the Merch Lookbook: Fall/Winter 2017-18 Edition

September 19, 2017

We are super excited to release to you the inaugural edition of our Merch Lookbook, a compilation of our favorite co-brandable apparel styles and gifts for the 2017-2018 Fall/Winter season. Why are we so excited about it? This isn’t your average thousand page industry catalog – it’s truly a curated collection.

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