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The Merchology Blog

Small Businesses = Big Impact

November 22, 2017

Custom Logo Apparel and Gifts

Since 2010, American Express and the US Small Business Administration (SBA) have been promoting “Small Business Saturday,” the day after Black Friday, to encourage consumers to support local and small businesses when doing their holiday shopping. But what exactly is the definition of a small business, and why are they worth promoting and celebrating?

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Corporate Gift Ideas Guide 2017

The holiday season is officially here in full force so it’s time to think about corporate gift ideas and promotional gifts! We understand that this is the busiest time of year for just about everyone, which is why we’ve prepared a list of perfect gifts for clients and employees.  Merchology is stocked with plenty of options that are sure to impress. Whether you’re looking for a beautiful Kate Spade wallet, or the perfect Patagonia zip-up with your logo just in time for the upcoming cold weather months. Whatever it is, we’ve made sure that you can feel confident in your purchase with our fast and easy order process.

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2017 Corporate Gifts Trend Report

With the holiday season quickly approaching, it’s time to talk about what’s trending in 2017 in the world of corporate gifts. It's not good enough to just "check the box"... you want to give a gift that your employees and clients will LOVE and remember! However, we're the first to admit that the selection of options out there can be daunting. As a result, we’ve highlighted some of our customer-favorite bags, drinkware, and accessories that are currently flying off the shelves here at Merchology. From matte colors, to natural fabrics, to rustic old-fashioned looks, this season's trends make these products sure-fire hits. Let’s dive in!

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Swag for the Young Work Force

Generation Z is now entering the workforce in sizable numbers, shifting the national conversation from a longtime focus on Generation Y (also known as the Millennials). Gen Z generally refers to people born between the early 1990s and the mid-2000s, putting the oldest folks in this group in their early 20s. For a size comparison, it is estimated that 1 in 4 Americans fall in Gen Z, making them the third largest age group, behind Millennials and Gen X. According to Forbes, this Gen Z group is considered “technologically savvy, serious-minded, are often entrepreneurial and creative." Econsultancy reports that 96% of Gen Z owns a smartphone. Now that this cohort is joining the workforce, we must evaluate corporate gifts and incentives and learn what motivates and interests them. When done correctly with this group, you can use swag as a recruiting tool, a way to build your brand internally, and a technique to establish company loyalty.

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Announcing… MerchPerks Free Gift Promotion, through Year-End!

October 04, 2017

Announcements

It’s officially fall, football season, and the fourth quarter! In retail and ecommerce, the fourth quarter is the most exciting time of year because it’s when all of the shopping happens. In the spirit of our busy season, the Merchology team wanted to come up with an extra special way to thank you for your business and give YOU, our valued customer, a personalized thank you for your business. You are always going the extra mile for your company, whether it’s buying swag or doing one of the other 1000 things on your To Do list, so we want to give a special gift just to YOU!

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